RocketQuote
A website rebrand that makes insurance feel effortless.
We rebranded RocketQuote's website for a cohesive and user-friendly experience.
01
Overview
RocketQuote helps you quickly compare auto insurance quotes from over 150 providers to save money and find the best coverage.
02
Problem
The client needed a complete website rebrand: something cohesive, consistent and effortless to use. Along the way, we tackled some key challenges:
- How do we make the interface feel less intimidating?
- How do we present large amounts of data without overwhelming the user?
- How do we simplify bulk actions for power users?
These were just a few of the questions we focused on solving.
03
Solution
- Kept things minimal and displayed only the data the customer actually needed.
- Massively reduced the number of steps it takes to complete processes, compared to the previous version.
04
Scope of work
- UX research
- UI design
- Product design
- Ad material design
05
Snapshots
06
Outcome
This project was more than just a redesign. It was about creating clarity in complexity. From simplifying bulk actions to building a consistent visual language, the end result was a product that not only looked better but worked smarter. The website is now in production.
Want the full walkthrough?
We'd love to take you through the process and the thinking behind every decision. Book a 30-minute call.