Kismet AI

An AI ad generator and campaign scheduler, from logo to launch.

We designed Kismet AI's brand, product and launch assets, from logo to landing page, leading to a successful beta launch with an amazing user response.

Industry
AI · Marketing
Scope
Product design, Branding, Landing page, Demo video, Pitch deck
Tools
Figma, Framer, Jitter
Year
2025
Live site
thekismet.ai

01

Overview

Kismet AI is a platform designed for founders, creators and marketers to generate high-quality ad creatives and schedule campaigns with ease. The goal was to build an identity and product experience that feels powerful, simple and trustworthy, while making AI-powered advertising approachable.

02

The challenge

When we started working with Kismet AI, the team needed:

  • A distinct brand identity that stood out in the crowded AI space.
  • A product experience that felt intuitive and polished for early adopters.
  • A landing page and marketing assets that clearly communicated the value within seconds.
  • Collateral (demo video and pitch deck) that positioned them well for investors and beta users.

03

Role & deliverables

We led the end-to-end design effort for launch, which included:

Product design
Designed the core user experience and interface for generating ads and scheduling campaigns.
Branding & logo
Built a clean, modern identity balancing trust and innovation.
Landing page
Designed for clarity and conversions, then developed in Framer.
Product demo video
A concise walkthrough highlighting the workflow and ease of use.
Pitch deck
Structured for fundraising and partnerships, with a balance of clarity and visual storytelling.

04

Process

Discovery & strategy

We mapped out the user journey, both in the product (onboarding → ad creation → scheduling) and on the marketing side (landing page → product demo → sign-up).

Product design

We created the first product flows and interface for Kismet AI. The focus was on:

  • Simple navigation for non-technical users.
  • Making ad generation steps clear and fast.
  • Clean dashboards for campaign scheduling and results tracking.
Kismet AI campaign dashboard
Campaign dashboard
Kismet AI creative generator
Creating ads with AI

Branding & visual identity

We developed a minimal, bold identity: modern typography, clean layouts and a colour palette that feels premium yet approachable.

Landing page & marketing assets

Landing page
A story-driven narrative: problem → solution → how it works → benefits → call to action.
Demo video
Shows how quickly a user can go from idea to campaign.
Pitch deck
Clear, visual storytelling of Kismet AI's market fit and potential.

05

Results

Successful beta launch
Rolled out quietly to beta users.
Amazing response
Early adopters praised the product's clarity and ease of use.
Investor-ready
Branding, product flows and pitch deck positioned Kismet AI as a serious, credible player.
Message from a Kismet AI beta user
Positive response from the beta users

06

Value delivered

For a flat fee of $3,500, we delivered not just a brand and marketing toolkit, but the foundational product design that helped Kismet AI validate with real users and investors.

07

Final thoughts

This project was the perfect example of how thoughtful product and brand design can accelerate a startup's journey. For Kismet AI, design wasn't decoration. It was the foundation of their launch momentum.

Want the full walkthrough?

We'd love to take you through the process and the thinking behind every decision. Book a 30-minute call.